Why should gamers be in your audience strategy?
With rapid growth of all things digital, gamers any more aren’t only young men in their formative years. There are videogames created for women, children, adults, even elderly. There are single and multiplayer games that allow every gamer to experience the best possible version of game experience for themselves. Also, many gamers grew up to be adult gamers so this entertaining activity isn’t going anywhere.
Important thing to keep in mind also is that gaming isn’t just a thing you can do anymore. It’s also a thing you can watch.Increasingly, gaming content on YouTube is becoming a major destination for Gamers’ I-want-to-watch-what-I’m-into moments. Believe it or not, watching someone play Call of Duty can be just as exhilarating as actually playing it.
So, how to maximize reach and engagement with Gamers?
Online video influences Gamers’ purchases. Forty percent of YouTube Gamers who recently bought a media and entertainment, food and beverages, or consumer electronics product say they are influenced by videos they watched online.
YouTube is Gamers’ preferred platform. Of all the places to watch video content online, YouTube is their number 1 destination to find the content that influences their purchasing decisions.
Gamers have high expectations for how brands engage them online. They want content from brands that entertains them (83%), taps into their passions (75%), and gives them useful information about how to use their products/services (70%).These items were significantly more important to Gamers than to the average YouTube user according to research.
So, don’t be afraid to market your game and find your target audience. Don’t forget to identify your game’s ‘hook’ as part of your marketing, identify your target audience — and only target them. Choose your channels carefully. Premium pricing should always be an option, and don’t just repeat previous tactics — try something new.